Luxury Tag Watches
A Swiss Tag Heuer Link watch is a timepiece coveted by many. Simple and stylish and known for its precision.. The company had its roots in Switzerland when a watchmaker called Edouard Heuer set up his watch making shop in the village of St Imier in 1860. His passion was design and precision and it wasn't long before his techniques were granted patents. The company was innovative and was the first watchmaker to achieve 1/100th of a second timing accuracy. Closely associated with sport and sport timing the TAG Heuer group is a highly desirable brand. The Link range is as popular today as it was when it was introduced. Initially it was called a Sport Elegance watch when it was introduced in the late 1980's. This range was re-launched in the 1990's as the famous Link range. And it has recently been updated again to reflect current trends and tastes. The famous link bracelet is made from highly polished steel. This surface minimises scratches and scrapes and wear and tear is almost eliminated. The connecting pins and connecting plates have been designed to be invisible. Most watches are water resistant to 200m and have tough sapphire crystal faces to reduce the likelihood of scratching. The latest releases feature a move away from traditional three dial faces. This is in line with the company commitment to innovation. Not all models have this feature. The components are so intricate that there are 5 motors and 230 parts making up the watch. It is little wonder that precision is as accurate as it is. A key feature of Tag Heuer Link advertising has been the use of celebrity endorsement. They have used this approach since the 1970s to great acclaim and success. Even while recession is the word reverberating around the world TAG Heuer believe in continuing their high profile campaigns. With over 60 models in the men's and women's ranges there is a style for all tastes and a wide range of price tags.
